Interesting little advertiement for Lurex - the brand, the metallic yarn. Quite interesting, actually. I had no idea Lurex was a brand and a manufactured product - I thought it was a weave with a certain fibre that was metallic. Interesting to note that this brand became so strong it actually became the fabric - like Kleenex with tissues and Band Aid with adhesive strips.
Vintage advertisement from American Fabrics magazine, Spring 1969.
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