I am always striving for originality. Working in advertising ingrained in me the drive to always try and break new ground - there is always something new to present and always a new way to present it, you just have to think of the idea! I have to keep doing this. I realise the drive to do things freshly, with verve and with our unique voice is integral to our lives. I should have opened the book above to check the publication date. I wonder who got the idea first?
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