Friday, 28 August 2009

I am sorry this is so serious....


This is a serious post today. I am sorry for being so serious at the end of the week - yay, 'tis the weekend! - but this is an important message I wanted to write about.

There has been much reported in the media this week about a certain advertisement made in the UK. It features a car load of girls chatting away while the driver texts. What happens next is a horrific thing. It stopped us in our tracks. It made us cry. Yes, it made us cry. After so many years of our Aussie 'if you drink and drive you're a bloody idiot' campaign you would think these reality commercials wouldn't leave much of a sting. But this one does.

We don't really use a mobile (yes - we do live in the 21st century!) and would never text while driving...but this advert stops you from contemplating it forever.

If you're 18 years or older YouTube deems you are old enough to watch the ad. So I am putting the link here for those of you who want to see it - to learn, to think, to contemplate how all of our actions really do have a direct impact on those other wonderful human beings around us. Action has a reaction. Everything has a cause and an effect.

If you don't like these types of commercials please don't watch it.


  1. This is a commercial? I can't believe it. In my honest opinion, I think it's great that the UK has done this. The real world is not pretty sometimes - when we drink and drive, text while driving, or even talk on cell phones while driving - there can be fatal consequences. Driving isn't a right, it's a privilege. And, we always need to take that into consideration every time we get into the matter what our age is. This video, as bloody as it was, was a great snapshot of what can really happen if we abuse this privilege.
    I did find myself cupping my mouth with my hand in astonishment after watching this. It was sad. But, what makes it so scary is that it's REAL! This really can happen.

    Thank you!


  2. Wow. I was teary too. Such a full on ad, but really well done I think.

  3. You can't help but be effected, can you? What a punch it has. I think it would be so effective here...all of these silly drivers texting!

    Sorry for the tears :(


  4. Every young person that sits for their licence should be made to watch this commercial as well as the Australian "Everybody Hurts"road safety campaign that ran over Easter. It may save a few more lives and get the message through that no one is indestructible.